In the article "New to Copier Sales: Another Lesson in Basic Selling" by Greg Walters, the author provides insights and advice for new copier sales representatives. With the plethora of tools available today, it can be overwhelming for newcomers to determine the best approach.
Walters emphasizes that while sales managers may advise traditional methods like phone calls and physical visits, the landscape of selling has evolved.
Executive Summary:
- Evolving Sales Landscape: New copier sales representatives face a steep learning curve, with a plethora of tools and methods available. While traditional methods like phone calls and physical visits are still recommended, the modern sales landscape requires a more multifaceted approach.
- Five Essential Sales Tools: Greg Walters highlights five key tools for sales success: the phone, instant messaging, LinkedIn, emails, and face-to-face chats. Among these, the phone remains crucial, especially in the post-pandemic era where a human voice offers a unique connection.
- Multifaceted Sales Strategy: A successful sales strategy should integrate various methods. Starting with a phone call, building an online presence, and turning cold leads into warm engagements are pivotal. The ultimate goal is to provide a seamless and engaging journey for prospects, ensuring their transition into loyal customers.