AI Celebrities: The Next Big Thing in Marketing and Its Challenges

AI Celebrities: Because Even Stars Need a Digital Stunt Double

Executive Bullet Points

1. Celebrities are leveraging AI to gain greater control over their images in marketing campaigns, also affording them the ability to make more varied deals with brands.
2. AI-driven celebrity likenesses open new possibilities in advertising, including de-aging celebrities, staging impossible feats, and enabling real-time interaction with customers.
3. Despite the advantages, AI celebrity replicas present novel challenges in legal ownership and risk management, necessitating standards for verification to protect celebrities and consumers alike.

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Anywhere but the Office: Embracing the Future of Work

Breaking Free from the Office – A Journey to the Future of Work

The world is a vast canvas, vibrant with life, ringing with noise, and drenched in color. So why should a man confine his work to the sterile silence of a cubicle? Why should he trade the chorus of the world for the mechanical hum of air conditioning, the drab gray of carpets, and the relentless flicker of fluorescent lights?

The future of work is not in the office. It's in the café with the steaming cup of coffee, in the library with its musty scent of old books, and in the park with its choir of birds. It's in the places that inspire, that soothe, that energize. It's in the places that respect the rhythms of the human spirit, that honor the diversity of human nature, that understand that work is not a place, but a state of mind.

The notion that work can only happen within the confines of an office is as outdated as a typewriter, as obsolete as a horse-drawn plow. Work is not a place. It's a state of mind. It's the quiet intensity of focus, the fever of creativity, the steady rhythm of productivity. It's not bound by walls, nor tamed by a desk. Work happens wherever a man finds his mind attuned to the task at hand.

"Outside of the box? No. Today, there is no box."

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The Iron Cage of CRM: Are AI Tools Like Salesforce Hindering More Than Helping?

Selling in the Age of AI: A Salesperson's 'Artificial' Friend or Foe?

Greg's Words

Today's CRMs are not designed to help the salesperson sell more, be more efficient, or engaging.  Anyone who tells otherwise is selling something.

CRMs are designed to CONSTRAIN the art of selling by managing behavior to KPIs and best practices.  Today, more than ever, KPI's and best practices are old-fashioned and based on spent business models.  Measuring your ways against the way others in your industry is stifling creativity in a time demanding more innovation and expansion than ever before in history.

"Salesforce said its AI Cloud suite will cost $360,000 a year with an annual contract. Its trust tool will be available to use this month, while other generative AI-embedded tools will be available this year or next year."

CRMs do not help, they hinder.

Executive Points:

1. Despite the promise of efficiency and customization, CRM tools like Salesforce could be constraining the selling process rather than enhancing it.
2. There is a growing concern that these tools serve management oversight more than they aid salespeople in selling more.
3. Data privacy concerns and the potential misuse of AI remain significant issues that businesses need to navigate.

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