Bud Light - Marketing is Overpowering the Act of Selling

In casting an accusing gaze, one cannot help but point a finger at the masterfully produced drama series, "Mad Men." Our present-day fascination and subsequent overvaluation of marketers find its root in the series' enthralling depiction of the golden era of Madison Avenue.

With the phrase "demand generation" gaining popularity, I must admit I remain at odds with its premise. I maintain that demand is not a construct, rather it's something to be unearthed. If anything, demand should be drawn in, courted even, not relentlessly pursued with aggressive targeting. Yes, I confess, I may be leaning toward the idealistic end of the spectrum.

Has Marketing turned demographics into stereotypes or were they the same thing all along?

I blame one of the best shows ever, Madmen. 

Marketers have been given too much credit and now too much power.

I never agreed with the phrase, "demand generation".  In my mind, one does not create demand, one discovers demand; at the very best demand is attracted not targeted.  Idealistic, I know.

This Bud Light thing is dumb.  The Sports Illustrated thing is dumb.  The NFL thing is dumb.

Nobody is stopping anybody from buying Bud Light, there is no evil force that excludes folks from any planet from attending a football or basketball game.

Get it?  The World, at least here, includes EVERYONE.

Cyber CEOs: The Rise of AI-Assisted Leadership

From scheduling to drafting emails, artificial intelligence is reshaping the corporate world and executive support roles.

Greg's Words

It's happening right now.  AI is eating the world, one process at a time, millions of times a second.

The C-Suite understands that data, reports, and scheduling can be accomplished by the great AI in the Sky.  The administration position is on the path to obscurity. Once the AI in the sky connects with airline, travel, and hotel apps(and the millions of other kinetic applications) the circle will be complete:

Everything from ordering lunch, delivering groceries, booking flights, and getting tickets for the play/game/concert will be handled by our unique and personal assistant - The AI.

Imagine the myriad of other jobs and positions that will disintegrate - office jobs.  Jobs that once typed documents, then printed, copied, digitized, stored, and moved data by "hand".  Gone.

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