New to Copier Sales: The Three Levels Of Prospects, Part 3

New to Copier Sales? The Three Levels of Prospects - Part 3

Copier sales: Making existing customers feel paper-sonally cared for! 🖨️😉

Source: The Imaging Channel

Summary:

In the third installment of "New to Copier Sales? The Three Levels of Prospects," the author delves into the final level of prospecting: existing customers who are already using copier services from a company. These customers are considered the lowest-hanging fruit when it comes to sales opportunities. The article provides advice on how to approach these clients to ensure a successful sales outcome.

Building relationships with existing customers is vital. By understanding their business, keeping them informed about new technologies and solutions, and providing value, salespeople can nurture a positive rapport that leads to long-term business. It's essential to review account history and any previous customer interactions to avoid repeating mistakes and to build on prior successes.

Hey ChatGPT, "Can you draw a connection between Bruce Springsteen's song Jungleland and selling IT services, in the style of S King?"

In a city where darkness and despair cling to weary souls like a perpetual fog, there lived a man named Jack. Jack was a salesman, but not just any salesman. He was a purveyor of IT services, a guardian of technological marvels that could breathe new life into the rusted arteries of struggling businesses. This city, much like the one Bruce Springsteen had immortalized in his haunting ballad "Jungleland," was a place where dreams often went to die, only to be resurrected through the sheer force of human determination and the power of connection.

The Remote Work Revolution: A New Frontier for B2B Office Technology

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Greg's Words

The fear of Covid left offices, cubicles, and yesterday's management style in the dustpan of history, for most.

How can an office technology provider continue to work with clients and solve business problems?  In the old ways, concentrating on a piece of machinery will not sustain the business.  We've known for decades that the device is not the answer, what the device does is a component of a well-designed solution to a problem.

In the post cubicle life, we professional sales people have the opportunity to do what we always said we would, but never did.  "Help our customers solve business problems"

Harvard came out with a deep dive, albeit academic, the view is worth reviewing.

Cheers!

gw

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