This is Why MSPs (and their customers) Don't Like MpS

Originally posted, 3/2014

A while back  I was with an MSP/IT specialist at one of our clients.  He knew us as the "printing consultants" hired to help them with their print policy, cost reduction processes, etc., and was our guide for the day.  For him, we did not fit into the salesperson model and he was unaware of our copier heritage - in other words, he was candid and open about his feelings around printers and copiers - from the IT side of the yard.

Well, as with most conversations, we started talking about service calls, toner delivery, managing user behavior, and his observations of the decreasing need for print.

I ask if he's ever looked at managed print services.

Without hesitation, he groaned,

"Everybody is trying to force MPS into the MSP environment.  The guys from Kaseya and Connectwise are always pushing MpS and to tell you the truth, the biggest reason we don't want to get into MpS is the pushy salespeople.  We don't conduct business like that with our clients.  We're not salesy like those copier guys and our clients don't want to be sold."

Okay then.

Know this, we did not coax him into a response nor did we agree or disagree until he was done venting.  He confirmed printing and printers really aren't all that important or carry that much interest in the eyes of most IT people - nobody likes copiers - and besides, "they are all going away anyway."

Yikes.

Look at it a different way:  this client is currently working with two major OEMs - there are thousands of devices and hundreds of sku's.   Both OEMs have formidable managed print services offerings and vertical industry solutions: the account generates millions of dollars in revenue for both, yet the customer holds each in only the slightest regard.

"...and our clients don't like to be sold..."

The imaging industry is known for its sales prowess.  For whatever it's worth, copier folks are defter at managing the selling cycle than managing services.  The ability to bury cost in the lease, lock the customer, increase the share of wallet and automatically increase pricing has been part and parcel of the industry's selling playbook. Thousands of copier zombies inhabit the landscape regurgitating the "same cost, better, faster, newer technology" value proposition.

Yet given enough time, one's strengths evolve into weaknesses: IBM was the mightiest server manufacturer at one time, no longer; Microsoft determined the world's desktop computing experience, not anymore; HP's printer division was the cash cow, now it's an anchor.

So perhaps this is where we are today.  The talents of yesterday align more with the needs of our masters, and less with those of our clients.  You are paid to move a box, NOT solve a problem.  Customers want solutions to their problems.

Unfortunately, customers understand copiers don't solve all that many business problems anymore if they ever did.

Think about that...

A Perfect Example of Terrible Managed Print Services Content -

Mold

Social Media Campaign

As I travel the back roads of internet marketing, recording experiences shared by copier dealers, MPS providers and the like, many things become clear:

What are "SEO Experts" -
Content is the art, SEO is relevant until the algorithm is changed.  The mystery of getting to the top of google results is just that - a mystery.  Sure, everybody has a plan and can show you how to get to the top, but is there an ROI?

There are more flim-flam artists in internet marketing than there are toner-pirates in our realm -
Business owners don't know the first thing about web-marketing because we spend our time working OEM rebate, warranty programs and employee issues.  Sometimes you sell.

Either way, getting to know what you need to know about your web-presence is a full time job and trusting those who have the answers is daunting.

All of our websites suck - 
Visually, most of the websites LOOK fine - indeed, some are downright attractive.  But beyond the pretty wrappers, a lot of websites are glorified product brochures with hollow content.

Your web-presence should not be a glorified yellow pages advertisement or deep dive, company resume.

Those are pretty broad observations, so let me boil it down to the latest affront.

I found this in my twit-stream, "Managed Print Services" - see the two screen-caps - the SM expert floods the stream with pictures of ...well.. alluring women.  I know a thing or two about utilizing this imagery, beyond that, the link reveals a most egregious example of click-bait and revolting content.

I don't claim to be a perfect writer, speller or grammar-ist, I know I've forgotten a comma or two and misspelled plenty, but never have I written such drivel - nor have I read a narrative so void.

Submitted for your review, the tip of the iceberg - incoherent content:

"Many organizations are coming up today. 

Many of them are facing problems when it comes to production of many paper copies. The machines are quite expensive, it is also expensive to have a technical team for the services. Many managers are hence opting to outsource the MPS services. You would save a lot of money if engaged with the right services providers. If you would like a professional team, you need to have the contacts of name redacted to protect the innocent.

There are things that you need to consider getting the right service providers since many people have joined the industry, and most of them are providing poor overhaul..."

"Poor Overhaul"?  What in God's, green, Earth is THAT?

This type of content is more prevalent than you think - don't let your social media/website/marketing company do this to you.

Better yet, call us -  I've put together a group of experts, Bright Stars, of internet marketing/sales and transformation and we provide a total solution portfolio of services:

• WebCasts
• Reputation Management
• Website Monitoring and Security
• PodCasts
• Video
• Salesforce and engagement management
• ...and much, much more...

The sad thing is, somebody, somewhere is paying for this content.







Click to email me. 

2014: The Year in Review - BORING.

Tis the season to be jolly and reflect on the past 12 months.  It is safe to say, technology in general expanded more and more at an accelerating pace - Moore's Law on nano-bio-bot-steroids.

But the managed print services, copiers, printers, and even managed services niche was, in a word, a mundane, tedious, dull, monotonous, repetitive, unrelieved, unvaried, unimaginative, uneventful period.

B-O-R-I-N-G.