Three Reasons Your Web Site Should Lead With Your Blog

I've been traveling cyber-land since the days of 1200 baud, BBS, and the MiRC was the only IM in the world. One thing I've seen again and again is how something is popular one moment then thirty seconds later, drab and mundane.  The connected world builds loves obsolescence especially with advertising/marketing.

Because of the internet, gone are the days when a Yellow Page ad or 12 year old billboard out front attracted customers.  Today, for now, its all about 'social media', 'keywords' and 'SEO Experts'.

I know, I know - you've listened to all the pundits (moi aussi) tell you to take those copier pics off and stop pitching logo's.  Great. Your clients don't care about logo's or brand names.

Boomers and Managed (print) Services

The Last Gap Generation - Friday, June 28, 2013, Walters & Shutwell

If you remember back to the '60's - riots, Viet Nam, Presidential and political assassinations, hippies at Woodstock, the Beatles, Stones, the Peace Movement, and a vaguely remembered issue called the "The Generation Gap".

This Gap referred to the difference between younger generations and their elders. Back then, teenagers regarded their parents' established social norms as outdated and restrictive - many rebelled:

• They burned draft cards.
• They marched in the street.
• They took up new social and political issues.
• They expressed themselves through free sex, lots of drugs, and rock and roll.
• They didn't trust anyone over 40.
• And they promised to never, ever end up like their parents. 

At Transform 2013, I attended Terrie Campbell's presentation, "GenY's Idiosyncrasies - Can your Business Survive Them?"  She has an acute understanding of the inner workings of the different generations within the business environment.

Here is your rendering of the Baby Boomer demographic:

According to lore, there are Seven Deadly Sins.  I’ll leave it up to you to agree or disagree; believe or not.  

Whatever, here’s the list of Seven:

- Pride
- Lust
- Sloth
- Greed
- Wrath
- Envy
- Gluttony

It’s easy to see all seven playing out in managed print services.  Today, let’s consider the mother of all MPS sins – an excessive belief in one’s own abilities: Pride.