It was a free Photizo webinar about vendor-provided MPS programs and how somebody looking to get into MPS could evaluate all the choices.
A simple, straight forward, easy to understand theme.
Attending would be a good way of keeping up with what others think.
Besides, I could work some spreadsheets and email while keeping one eye on the slide deck.
The presentation was interesting, the questions posed engaging - the answers even more gripping.
For instance, when asked about the future market growth for MPS, Ed responded by saying copier sales may increase by 3% by 2013, contrasted against a 28% growth in MPS.
More importantly, of the 80% of dealers NOT providing MPS, 50% will disappear.
Ominous? Yes.
At first, it's just the feeling that someone is watching you, then that slight prick at the back of your neck, the sudden chill - a kick in the breeze, movement at the edge of your peripherals - are those...hooves...I hear?
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A question was posed by somebody trying to reconcile the "box moving" mentality with this new MPS paradigm; Transactional vs. Relationship. And Ed hit it,
"...whoever owns the service levels, owns the customer..." - makes sense and is self-evident.
But then the question turned to the future of MPS - I think somebody actually asked Ed to define the 3 Stages, Control, Optimize, Enhance - "what would be the fourth stage?" was the follow-up question, it seemed to be a rhetorical one.
But Ed has an answer.
The Fourth Stage.
The first board meeting of your Managed Print Services Association was held this past Friday. This is a significant event and trumpets in MPS as a real, defined philosophy and business niche.
In order for the MPSA to begin, MPS needed to have some sort of definition - vague or otherwise, there had to be a common idea to rally around.
Part of the definition formed around the three stages of MPS, observed by the Photizo group.
To be certain, HP, Xerox, and all the other players in MPS either had or developed their own definition in "stages" or "phases" - but the basic 3 stages, Control, Optimize, Enhance apply to most MPS programs.
As observed here on DOTC, the first two stages are sufficient and fall nicely into the traditional copier, office equipment model. The Third stage, Enhance, is a bit more advanced and demands more expertise.
But the Fourth Stage is purely mind-blowing.
Ed defined the fourth stage a managed print services Practice, managing the entire network.
Imagine your remote monitoring software reading supply levels, meter reads, service events as well as network traffic, power consumption, and desktop PC usage. Imagine being hired by your client to optimize the network completely.
Asset management, service calls, data flow - everything - managing the dynamic IT infrastructure.
Yes, the Fourth Stage will take the "P" out of MPS - or will it?
It is my opinion, that the Fourth stage will see the end of MPS.
Hybrid firms swallowed up by the likes of EDS/HP, IBM, InfoPrint, and print devices showing up on Tivoli, UniCenter or MainView not PrintFleet, or Print Audit.
The Fourth Stage is the Fourth Horseman - you know who rides and you know what follows.