For you, dear reader, my personal top 12 for 2012.
A list of what I see happening in the coming year, for us, our industry, and our world.
In a moment of pure randomness, a stream of consciousness, my off-the-cuff opinion - feel free to disagree:
12. Content
Content is everything. And it grows. Not simply printed content, Tweets, cable/digital TV, cellphone calls, dead-emails, texts, sexts, DropBox, utility bills - bumper stickers, ATM transactions: Everything.
And there is the DarkContent/DarkMatter - the "metadata" - the stuff we can't forget because we've never seen it. For example, if you are running FourSquare, your every step is recorded, not just the cute 'check-ins'. Your movement is recorded and filed off into the great Rift that is DarkConent. Same with your NetFlix orders and cable TV viewing patterns, your Visa spends, and the digital footprint that follows your every search, view, post, comment, and click.
All there, all Dark and unseen. Collective.
The Age of Content is engaged, 2012 will reveal more.
11. Social Everything
Everybody is touching everyone, everywhere - Twitter is going to kill news collectors and email; and not a printer in sight. DropBox/BoxNet makes sharing large, exchange-choking files a snap. Tablets will be faster, . PDFs will download instantly(almost) and the screen will be the new 'paper'.
10. Less Copiers
That's right, less 11x17, less off the glass copying. 'Nuff said...